Hand Beauty Guide

The idea and the habit of treating the hands as a subject of beauty care, just like the face, to bring out their moisture, smoothness and radiance. Soie defines beautiful hands from five viewpoints, the structure of the skin of the hands, the balance of water and lipids, circulation and renewal, the resonance between scent and the nerves, and the beauty of gesture, and designs its products as a brand devoted to hand beauty.

Hands show age sooner than the face. Soie proposes two habits, washing with a beauty soap for the hands and moisturising with a hand serum, to keep the skin moist, smooth and radiant. Applying hand serum after washing your hands or doing housework, day after day, is what shapes the beauty of the hands.

The back of the hand has little sebum and thin skin, and it is exposed every day to washing, housework, UV light and friction. The balance between the water in the stratum corneum and the sebum film that covers it is easily upset, so dryness, dullness and loss of firmness appear sooner than on the face. Soie designs its formulas around this structure, for the back of the hand and the palm respectively.

They are often described that way. Gripping, touching, eating, cooking, housework, childcare and work keep the hands busy all day while they are exposed to water, detergents, friction and UV light. Yet they are usually cared for far less than the face. That is why a small habit, moisturising after every wash, makes such a difference to the beauty of the hands.

Because of everyday actions themselves: washing, drying and being in the sun. Repeated washing and friction strip the sebum film, UV light advances dryness and dullness, and the components that keep the skin hydrated and firm decrease with age. Hands age easily just through ordinary life, and in severe cases this leads to chapping and roughness. Rather than anything special, the basics are a daily “wash, then moisturise” and daytime sun protection.

The skin is the body’s largest organ, with vital roles such as the barrier that protects us from external irritants, temperature regulation and the sense of touch. Healthy skin renews itself normally, is clean and is comfortably moisturised. Hands with skin like this look fine-textured, clear, dewy and firm. When the skin dries out, its texture becomes uneven and it loses clarity, which makes the hands look older.

It helps to think of hand ageing as two kinds of change: changes in the skin and changes beneath it. With age, the fat under the skin decreases while the skin loses firmness, so the veins, bones and tendons beneath stand out and plump young hands take on a bonier look. The changes beneath the skin are hard to reverse with self-care, but the changes in the skin itself, dryness, wrinkles and spots, can be prevented with sun protection and moisturising. If it concerns you, consulting a dermatologist is also an option.

Most spots on the backs of the hands are caused by UV light and are considered one of the most common signs of photo-ageing. The hands are not covered by clothing and are exposed to more UV than the face, yet sunscreen is often an afterthought. Treatments to lighten existing spots can be discussed with a dermatologist, but what matters first is daily sun protection to prevent new ones.

It is said to. Besides UV light, external and lifestyle factors such as air pollution, smoking, diet, lack of sleep and excessive alcohol are pointed to as accelerating the ageing of the hands. Like the face and body, the hands are affected by how we live day to day.

Many of the anti-ageing ingredients used in facial care are said to work on the hands as well: retinoids that refine texture and tone, peptides and growth factors that support skin renewal, and ceramides and hyaluronic acid that support moisture and the skin barrier. Because we wash our hands far more often than the face, the barrier is easily disturbed, so continually replenishing lost moisture is important.

As we age the skin holds less water, so it dries out and feels rough more easily. Most roughness improves with moisturising, but rough, scaly patches that do not go away, especially on hands that have had a lot of sun over the years, are considered a sign that should be checked by a dermatologist. If a patch does not change even with moisturising, do not self-diagnose; consult a dermatologist.

Brittle nails are not unusual. Long periods with wet hands and contact with detergents or other chemicals without gloves are common causes. Lengthwise ridges become noticeable and the nails chip or peel easily. The remedy is to stop the habits that cause it and then rehydrate the nails, cuticles and surrounding skin; moisturising before bed and wearing light cotton gloves overnight is also recommended. If there is no improvement, consult a dermatologist.

Visible veins and tendons, loss of fullness, darker spots and loose skin can be discussed with a dermatologist or aesthetic dermatologist. In general, treatments include injectables that restore volume, laser or light treatments for spots and skin texture, chemical peels, and radiofrequency for loose skin. Results and suitability depend on the condition of the skin and your age, so it is recommended to consult an experienced dermatologist and to keep up sun protection and moisturising afterwards.

The fingers bend and straighten countless times a day, and the skin over the joints has extra “give” to allow that movement. When it dries, fine lines show more, and sagging becomes more likely with age. Moisturise carefully around the joints too, and when applying, lightly stroke each finger so that moisture reaches into the creases.

Yes. However beautiful the nail art, hands that are dry or rough cannot show their true beauty. Even with polish or gel nails, what matters most is the health of the nails themselves and of the skin of the whole hand. A habit of moisturising right up to the cuticles and fingertips also makes the nails look their best.

The back of the hand has little sebum and dries easily, while the palm is protected by a thick stratum corneum. As explained on Soie’s Hand Beauty page, the brand pursues a balance of moisture suited to each. The basic way to use the hand serum is to smooth it from the back of the hand to the fingertips and nail contours.

The balance between the water held in the stratum corneum and the sebum film that covers it. The hands lose this film easily through washing and friction, and when the balance breaks down the skin becomes dry and rough. Soie’s hand serum combines plant-derived oils with moisturising ingredients such as ceramides and peptides to support the skin’s own ability to hold water.

The temperature, colour and softness of the hands are supported by fine blood circulation. Long hours at a computer or in air conditioning slow circulation and make dullness and dryness more likely. Soie values the combined effect of scent and touch, the act of smoothing the serum over the hands, to restore the rhythm of circulation, so that applying the serum itself becomes a small ritual of beauty.

“Wash, then moisturise.” After washing with the beauty soap for hands, smooth the hand serum from the back of the hands to the fingertips and nail contours. Doing this at the turning points of the day, after washing or housework, before going out and before bed, keeps the hands moist, smooth and radiant.

Moisture is lost most easily after washing, housework or sanitising, so make “wash, then moisturise” a habit: wash with the beauty soap for hands and smooth the hand serum over the backs of the hands, fingertips and nail contours. It is not sticky, so you can use it many times a day.

Hands dry easily after sanitising. Once they are dry, take one or two pearl-sized drops of hand serum and smooth it over the backs of the hands, between the fingers and around the nails. It is not sticky, so using it after every sanitising does not get in the way of work.

At the end of the day, after washing, smooth the hand serum from the backs of the hands to the fingertips and nail contours. It is not sticky, so little is left on bedding, and the scent accompanies a moment of calm. We recommend “wash, then moisturise” morning and evening.

The backs of the hands receive UV light all year round, which contributes to dryness and dullness. Soie’s hand serum has no sun-protection function, so when going out during the day we recommend applying your usual sunscreen to the backs of the hands as well. After returning home, wash your hands and replenish moisture with the hand serum.

As with the face and body, apply it every morning and, when spending time outdoors, reapply roughly every two hours. Sunscreen comes off the hands every time you wash them, so reapplying is especially important. Even at home the hands catch the sun more often than you might think, taking out the rubbish or hanging laundry, and sunlight while driving deserves attention too. A broad-spectrum sunscreen of SPF 30 or higher is the usual guide.

Yes. Use lukewarm water, since hot water strips sebum and breaks the moisture barrier. Choose a gentle soap that is not overly strong. Rinse thoroughly, because soap left on the skin causes irritation. When drying, do not rub: press gently with a towel or paper towel and leave no droplets behind. Then moisturise right after washing.

When there is no visible dirt, using a hand sanitiser that contains moisturising ingredients is considered less likely to cause chapping than repeated washing with soap and running water, because frequent washing strips sebum. If alcohol irritates your skin, alcohol-free sanitisers are an option. In either case, make moisturising after the hands dry a habit.

They do. Gloves are recommended for washing up, cleaning and gardening, because hot water, detergents and soil dry the skin. When the hands are badly chapped, moisturising before bed and then wearing cotton gloves helps the product absorb. Put gloves on only when the hands are completely dry, and choose powder-free or latex-free gloves to reduce irritation.

Hand care products fall broadly into moisturisers that replenish water, protectants that support the skin barrier, and products that do both. The basic order is to smooth in a non-sticky hand serum first, then layer a hand cream on top if needed. During the day the serum alone keeps the hands light; before bed or when they are very dry, follow the serum with a cream; and when cracks and chapping are a concern, add a water-repellent protective type. Using them by occasion makes the habit easier to keep, and daily use is recommended even when the hands are not chapped.

When the skin barrier is weakened, repeated contact with ingredients that do not suit your skin can prolong inflammation. If strongly scented products or those with a high alcohol content sting, avoid them and choose products with barrier-supporting ingredients such as ceramides. Overusing products that merely seal the skin with an oily film to relieve dryness temporarily also calls for care. If redness or itching persists, consult a dermatologist.

Keep the water from being too hot, pat the hands dry gently after washing, and replenish moisture with the hand serum right away. For long stretches of wet work, gloves are an option. Soie’s beauty soap for hands moisturises with every wash, so it also suits people who wash their hands often.

Work it in with the whole palm, interlace the fingers so it reaches between them, and finish by gently pressing around the nails, where the skin dries easily. The act of spreading it encourages circulation in the hands and, together with the scent, becomes a moment to unwind.

The basic “wash, then moisturise” is the same all year. In dry seasons, or when you wash and sanitise your hands more often, use the hand serum more often. In summer, add daytime sun protection and keep the habit of washing and moisturising after returning home.

A hand serum is a beauty serum designed only for the hands. Where a hand cream mainly protects by preventing dryness with a film of oil, a hand serum delivers beauty ingredients to the stratum corneum to bring out moisture, smoothness and radiance. Soie’s Enlight Hand Serum contains EGF and KGF (skin-conditioning ingredients), five ceramides and peptides (moisturising ingredients), and its texture leaves no stickiness, so you can touch a phone or keyboard right after use.

They are all names for a beauty serum for the hands; Soie calls it a hand serum. Unlike a hand cream, which protects with a film of oil, a hand serum delivers beauty ingredients to the stratum corneum to bring out moisture, smoothness and radiance.

A beauty serum made only for the hands, designed to bring out the silk-like moisture, smoothness and radiance the hands naturally have. It contains carefully selected beauty ingredients and has a light texture that sinks in without stickiness. It comes in a 30 mL bottle and five fragrances.

It combines EGF and KGF (skin-conditioning ingredients), five ceramides (ceramide EOP, NG, NP, AG and AP, moisturising ingredients) and peptides (moisturising ingredients) to prevent dryness and roughness and leave the skin supple. It also contains plant-derived oils such as squalane, jojoba seed oil, macadamia seed oil and olive fruit oil, and more than twenty botanical extracts including rosemary, aloe, chamomile and lavender. More than 95% of the ingredients are of natural origin.

It is not sticky. The light texture melts into the skin the moment it touches the fingertips; it moisturises without leaving stickiness, so you can touch your phone, keyboard or bag right away. Use it anywhere, on the go, between tasks at work or while travelling.

Take one or two pearl-sized drops on the back of the hand, bring the hands together to spread it, work it in with the palms, and smooth it between the fingers and around the nails. Use it at the turning points of the day: after washing your hands or doing housework, before going out and before bed.

Yes. As stated in the directions, in addition to the hands, fingers and nails where dryness is a concern, it can also be used on the elbows and knees.

Yes. As the last step of use, we recommend gently pressing and massaging around the nails, where the skin dries easily. Ingredients such as dimethyl sulfone and horsetail extract (skin-conditioning ingredients) care for the nails and fingertips and give the hands a clean, well-kept look.

Yes. Their roles differ, so they can be layered. Smooth the hand serum in first and, if you wish, apply your usual hand cream on top. Soie’s serum moisturises on its own, so if you dislike stickiness the serum alone is enough.

It depends on how much and how often you use it, but as a guide a 30 mL bottle lasts about a month and a half for someone using it several times a day. One or two pearl-sized drops is one application.

Enlight Hand Serum is 30 mL and costs ¥4,840 including tax on the official online store (as of October 2026). All five fragrances are the same price.

Yes. The hand serum leaves no stickiness, so you can touch a keyboard or phone right after applying it. The 30 mL bottle sits on a desk or in a bag for use after washing your hands.

A hand and body soap that wraps the hands in a fine fragrance and moisture with every wash. Its soft lather envelops the skin and washes it to a supple finish with rich moisturising power, yet leaves a light, non-sticky feel. It comes in a 300 mL bottle and five fragrances.

Each wash strips the sebum film, which easily leads to a tight, dry feeling afterwards. Soie’s soap is a moisturising formula with ingredients such as glycerin, aloe vera leaf juice, hydrolysed collagen and allantoin, designed to keep moisture in during and after washing and leave the hands supple.

Yes. Moist Fragrance Hand & Body Soap (300 mL) is for both the hands and the body: a beauty soap for the hands at the basin, and a body soap in the bath.

Take an appropriate amount, lather it lightly, wash the hands or body gently and rinse thoroughly. Smoothing in the hand serum afterwards completes the hand beauty habit of “wash, then moisturise”.

On a potassium soap base, it combines moisturising ingredients such as glycerin, aloe vera leaf juice, hydrolysed collagen, placenta extract and allantoin with more than twenty botanical extracts including rosemary, chamomile, lavender and sage. It contains no petroleum-derived ingredients.

Moist Fragrance Hand & Body Soap is 300 mL and costs ¥3,300 including tax on the official online store (as of October 2026). All five fragrances are the same price.

Yes. The five fragrances, LUXURY FLORAL, ELEGANT TIME, COLOR DROPS, SUPREME TEA and SAKURA, are shared by the hand soap and the hand serum. Washing and moisturising in the same fragrance layers the scent naturally.

A scent worn on the hands. Every Soie hand serum and hand soap carries a perfume-grade fragrance composed by the brand’s perfumer, so you can enjoy the scent on your hands like a perfume. Choose from five fragrances: LUXURY FLORAL, ELEGANT TIME, COLOR DROPS, SUPREME TEA and SAKURA.

Soie’s fragrances are perfume-grade scents created over years by the brand’s own perfumer from raw materials selected from around the world. They are composed to evolve from top to base notes with the warmth of the skin, and are blended with the temperature, humidity and condition of the skin at the moment of touch in mind. You can enjoy them like a perfume, through the hand serum and the hand soap.

LUXURY FLORAL is a soft floral citrus like teatime at a hotel; ELEGANT TIME is elegant osmanthus and tuberose with a touch of spice; COLOR DROPS is a clear, fresh floral of lilac and a watery accord; SUPREME TEA is a calm blend of green tea, black tea and herbs; SAKURA is a fresh, dewy scent of white lavender and cherry blossom. The notes of each are introduced on the fragrance page.

A scent where the relaxation and grace of teatime at a hotel meet. A gentle floral citrus of bergamot and neroli, finished clean and refined with jasmine and musk. Notes: bergamot, mandarin, neroli, rose, vetiver, musk and amber.

An elegant, refined scent that evokes dressing for the evening. The enchanting sweetness of osmanthus and tuberose is lifted with oriental spice for a gorgeous impression with a firm core. Notes: osmanthus, ginger, cardamom, tuberose, muguet, jasmine, sandalwood, musk and cedarwood.

A light, transparent fresh floral inspired by drops of a rainbow after the rain. The dreamlike air of lilac and a watery accord is layered with musk for a light yet dramatic finish. Notes: lilac, wisteria, rose, watery accord, sandalwood, musk and cedarwood.

A scent that recalls a journey back to oneself. Two teas, Japanese green tea and British black tea, are paired with herbs for a calm yet urbane refinement that makes you want to breathe deeply. Notes: rosemary, bergamot, sage, igusa (rush grass), green tea, British tea, amber, musk, moss and patchouli.

A refreshing scent of the first cherry blossoms, like taking a new step. The dewiness of blossoms after rain is layered with white lavender and sakura for a refined, pure finish. Notes: white lavender, grapefruit, lychee, sakura, magnolia, white rose, musk and cedarwood.

Washing and moisturising in the same fragrance layers the scent naturally on the hands and lets it last. You can also combine different fragrances to find the way you like the scent to unfold.

It is designed as a fragrance enjoyed close to the hands, so it does not project the way a perfume does; you notice it softly when you bring your hands near. It is easy to wear at work or out and about, and for a calmer impression SUPREME TEA and ELEGANT TIME are popular choices.

It can be used regardless of skin type. The formula is gentle for sensitive skin and children, and more than 95% of its ingredients are of natural origin. It is chosen by people who dislike stickiness, who want to care for their hands during work, and who enjoy fragrance.

Yes. Soie products are designed unisex. The non-sticky hand serum is easy to use at work or before handling a phone, and the calm SUPREME TEA and ELEGANT TIME fragrances are also options. The beauty soap for hands can be shared by the whole family.

It means that more than 95% of the hand serum’s ingredients come from natural sources such as plants. It contains plant-derived oils such as squalane and jojoba seed oil and more than twenty botanical extracts including rosemary and aloe.

All current Soie products are scented (five fragrances); there is no fragrance-free version. The scent is designed to be enjoyed close to the hands rather than to project.

If you notice redness, itching or irritation, stop using the product and consult a dermatologist if necessary. If you are using it for the first time or have sensitive skin, we recommend trying a small amount on the inside of the arm first. The full ingredient list is on each product page.

The full list is in the ingredients section of each product page. The hand serum begins with water, squalane, glycerin and jojoba seed oil and continues through peptides, five ceramides, botanical extracts and fragrance. The hand soap lists potassium soap base, glycerin, fragrance, moisturising ingredients and botanical extracts.

It can be used as an ordinary cosmetic, but since your condition and skin can change during this time, please consult your doctor if you have any concerns.

Any combination is possible. Choose one hand serum and one hand soap, two or three hand serums, or two hand soaps, to suit the recipient and your budget. The fragrances can be matched or mixed: the same fragrance lets the “wash, then moisturise” habit be enjoyed in one scent, while different fragrances can be used by mood or occasion. If you are unsure, the soft floral citrus LUXURY FLORAL and the pure SAKURA are easy choices.

The Gift page offers four types: one hand soap and one hand serum, two hand serums, three hand serums, and two hand soaps. Each can be combined in the fragrances you choose and comes with a gift box and gift bag. The lid of the gift box closes with a magnet for easy opening.

Yes. The Soie Gift Bag comes in two sizes, Medium (¥330 including tax) and Small (¥220 including tax), and can be added to the cart from the product page.

Yes. It is chosen for Mother’s Day, birthdays, wedding and baby celebrations, everyday thank-yous and small gifts for colleagues or friends. The hand serum and the beauty soap for hands can be combined in the recipient’s favourite fragrance, and boxed sets and gift bags are available.

Yes. Soie products are designed unisex, and the non-sticky hand serum is easy to use at work, so it is also chosen for men. The calm SUPREME TEA and ELEGANT TIME are easy fragrances to match.

It is pronounced “swah”. Soie is French for silk, and the name expresses the wish to bring out the hands’ natural beauty, with a silk-like radiance and smoothness. The brand concept is “Beauty from your hands”.

A Japanese hand beauty brand based in Roppongi, Tokyo, devoted to hand beauty. It launched in October 2021 and is sold on the official online store and at department stores and select shops.

Where ordinary hand care stops at protection against dryness, Soie treats the hands as a subject of beauty care, just like the face. A serum format, an ingredient design made for the hands centred on EGF and KGF (skin-conditioning ingredients), five ceramides and peptides (moisturising ingredients), a texture that leaves no stickiness, and a fragrance of perfume quality: bringing all of these together in one product is what sets Soie apart.

Two lines: Enlight Hand Serum (30 mL), a beauty serum made only for the hands, and Moist Fragrance Hand & Body Soap (300 mL) for the hands and body. Each comes in five fragrances, LUXURY FLORAL, ELEGANT TIME, COLOR DROPS, SUPREME TEA and SAKURA, and since 22 September 2025 all five have been available in both lines. Gift sets and gift bags are also offered.

You can try them at stockists, and Soie holds pop-ups at department stores and shopping centres from time to time (so far including Shibuya Hikarie ShinQs and LUCUA 1100 Osaka). Events are announced in our news and on Instagram (@soie.co.jp).

In the news section of the official site and on Instagram (@soie.co.jp). New stockists, pop-ups and restocks are announced there.

On the official online store (soie.co.jp) and at department stores and select shops. Stockists are announced in our news (for example BARNEYS NEW YORK, TOMORROWLAND, TENERITA, VERMEIL par iéna, Tsutaya Books Roppongi and g KEYAKIZAKA). Availability varies by store and season, so please check the news for the latest.

Besides the official online store, the permanent stockists are as follows (pop-ups excluded).

• TOMORROWLAND
  札幌パルコ／玉川高島屋S・C店／日本橋高島屋店／渋谷店／渋谷SSQ店／柏店／名古屋ラシック店／京都BAL店／ルクア大阪店／大阪高島屋店／神戸店／広島パルコ店／ソラリアプラザ福岡店
• CABaN（キャバン）
  NEWoMan高輪店
• BARNEYS NEW YORK
  銀座本店／六本木店／横浜店／神戸店／福岡店
• TENERITA
  東京ミッドタウン店／東京ミッドタウン日比谷店／ルミネ新宿店／渋谷ヒカリエ ShinQs店／新丸ビル店／日本橋高島屋S.C.店／ニュウマン横浜店／タカシマヤ ゲートタワーモール店／松坂屋名古屋店／阪急うめだ本店／グランフロント大阪店／アミュプラザ博多店
• 蔦屋書店
  六本木店

Availability and stores may change. Please check the news for the latest information.

Domestic shipping is a flat rate nationwide and becomes free above a certain order amount (please see the shipping policy page for the amount). Parcels are sent by Sagawa Express Takkyubin Compact with tracking. Orders are shipped within five days after payment is confirmed.

Credit cards (VISA, MASTER, AMEX, JCB), smartphone payments (PayPay, LINE Pay, Merpay), convenience store payment (¥190 fee) and bank transfer. Please see the payment methods page for details.

Returns are accepted within seven days of delivery. Products that have been used, that have been delivered more than eight days ago, that were damaged or soiled after delivery, or that are missing their packaging cannot be returned or exchanged. For returns other than defective products, the return shipping cost is borne by the customer. Refunds are processed promptly after the returned item is received.

Please let us know your order number and the situation through the contact form. For defective products we arrange a return or exchange, and you will not be charged for return shipping.

We do not currently take enquiries by phone; everything is handled by email. Please use the contact form on the CONTACT page. Business hours are 11:00 to 16:00, closed on weekends and public holidays.

The subscription service ended on 31 May 2024, and the points programme was discontinued with the renewal in October 2024. Orders are currently placed one at a time.

The shipping method described in the official online store’s shipping policy is for Japan. If you would like delivery abroad, please contact us through the contact form.